Eventual
Eventual
Event Discovery & Ticketing Platform
Event Discovery & Ticketing Platform
Event Discovery & Ticketing Platform
Eventual is a fully featured, cross-platform event discovery and ticketing solution available on web and mobile. It was designed to offer users a seamless experience when exploring and enjoying live entertainment—from concerts and theater to city-wide cultural events. Unlike traditional ticketing apps, Eventual positions itself as a comprehensive digital companion that emphasizes usability, trust, and personalization. The platform was conceived to be more than transactional; it’s about enhancing how people engage with the cultural life of their city or country.
This project stems from a thesis research on the use of gamification as a playful methodology to enhance the digital reading experience within the manga reader niche. The objective was to design a gamified manga reading app that fosters social interaction, increases reading motivation, and promotes community building.
Role
UX/UI Design, User Research, Visual Design
Duration
2 months
Tools
Figma, Illustrator, Photoshop
Problem Statement
The original problem space centered around fragmented and often frustrating experiences in online ticketing. Users frequently struggled to find relevant events, navigate bloated or outdated interfaces, and feel secure during the purchasing process. Moreover, most existing platforms focused solely on selling tickets, lacking the contextual richness and user engagement needed to build long-term value. There was also a lack of personalization—many platforms felt like tools rather than experiences. From both a UX and product strategy perspective, this presented an opportunity to reimagine what a ticketing app could feel like.
Problem Statement
The original problem space centered around fragmented and often frustrating experiences in online ticketing. Users frequently struggled to find relevant events, navigate bloated or outdated interfaces, and feel secure during the purchasing process. Moreover, most existing platforms focused solely on selling tickets, lacking the contextual richness and user engagement needed to build long-term value. There was also a lack of personalization—many platforms felt like tools rather than experiences. From both a UX and product strategy perspective, this presented an opportunity to reimagine what a ticketing app could feel like.
Goals
The design of Eventual focused on three pillars: intuitive navigation, transaction security, and content personalization. It needed to provide a smooth, fast, and aesthetically pleasing experience across both mobile and desktop. The platform also had to integrate with ticket providers, event promoters, and payment gateways—offering users a reliable source of updated content and trusted transactions. Lastly, the experience needed to feel alive: personalized recommendations, saved events, and notifications were essential to creating a real connection with the user.
Goals
The design of Eventual focused on three pillars: intuitive navigation, transaction security, and content personalization. It needed to provide a smooth, fast, and aesthetically pleasing experience across both mobile and desktop. The platform also had to integrate with ticket providers, event promoters, and payment gateways—offering users a reliable source of updated content and trusted transactions. Lastly, the experience needed to feel alive: personalized recommendations, saved events, and notifications were essential to creating a real connection with the user.
Research and Benchmarking
The research revealed two critical UX requirements for ticketing platforms: usability and security. Usability needed to be addressed through a clean interface, powerful filters, and a well-structured event catalog. Security, on the other hand, demanded robust encryption practices and seamless integration with payment providers like Stripe or similar. In addition, user interviews confirmed that people were often unsure about final prices, had concerns about payment flows, and wanted more control over the discovery process. The need for contextual information—such as venue safety or accessibility—also emerged as an important layer to the experience.
Research and Benchmarking
The research revealed two critical UX requirements for ticketing platforms: usability and security. Usability needed to be addressed through a clean interface, powerful filters, and a well-structured event catalog. Security, on the other hand, demanded robust encryption practices and seamless integration with payment providers like Stripe or similar. In addition, user interviews confirmed that people were often unsure about final prices, had concerns about payment flows, and wanted more control over the discovery process. The need for contextual information—such as venue safety or accessibility—also emerged as an important layer to the experience.
User personas & journeys
User personas & journeys
The platform primarily serves two personas: casual explorers looking for something fun to do, and dedicated fans who track specific artists, venues, or event types. For explorers, the journey starts with browsing the “Discover” or “For You” sections, which offer curated content based on interests selected during onboarding. For fans, the focus is on tracking favorites, saving events, and receiving timely updates. These journeys informed the design of custom event cards, interest-based filters, notification systems, and post-registration personalization prompts.
The platform primarily serves two personas: casual explorers looking for something fun to do, and dedicated fans who track specific artists, venues, or event types. For explorers, the journey starts with browsing the “Discover” or “For You” sections, which offer curated content based on interests selected during onboarding. For fans, the focus is on tracking favorites, saving events, and receiving timely updates. These journeys informed the design of custom event cards, interest-based filters, notification systems, and post-registration personalization prompts.
UI design
UI design
Visually, Eventual had to feel vibrant and cultural, yet reliable and smooth. I chose a bold yet minimalistic design language, with strong typography and dynamic visual blocks to highlight event diversity. Microinteractions—like hover states, save animations, and checkout feedback—were used to create fluidity across the experience. Colors and contrasts were adjusted to make the app feel alive without sacrificing readability, and the iconography was designed to guide users without crowding the interface.
Visually, Eventual had to feel vibrant and cultural, yet reliable and smooth. I chose a bold yet minimalistic design language, with strong typography and dynamic visual blocks to highlight event diversity. Microinteractions—like hover states, save animations, and checkout feedback—were used to create fluidity across the experience. Colors and contrasts were adjusted to make the app feel alive without sacrificing readability, and the iconography was designed to guide users without crowding the interface.
Key learnings and reflections
Key learnings and reflections
Designing Eventual reinforced the need to combine efficiency with delight in user-facing platforms. Balancing strong visual appeal with accessibility and transactional trust was a recurring design challenge. I also learned that personalization is not only about recommendation algorithms—it’s about small gestures like remembering what a user liked or surfacing relevant events at the right moment. Above all, this project highlighted the importance of layered experiences: from discovery to decision-making to post-purchase engagement.
Designing Eventual reinforced the need to combine efficiency with delight in user-facing platforms. Balancing strong visual appeal with accessibility and transactional trust was a recurring design challenge. I also learned that personalization is not only about recommendation algorithms—it’s about small gestures like remembering what a user liked or surfacing relevant events at the right moment. Above all, this project highlighted the importance of layered experiences: from discovery to decision-making to post-purchase engagement.